Why Most Corporate Websites Fail And How El Gouna Got It Right

Every business reaches a point where its website no longer serves its growing needs.

Pages become cluttered, navigation turns confusing, and multiple platforms create a fragmented experience.

When El Gouna approached us, they had the same challenge—multiple sites serving different business units, but no seamless way to unify them.

They needed more than just a website redesign; they needed a strategy.

When El Gouna’s marketing team reached out to us, they had a clear objective:

“We need one website to unify all of El Gouna Red Sea.”

At first, it seemed straightforward. But we quickly realized this was no ordinary website project.

El Gouna isn’t just a tourist destination—it’s an entire ecosystem.

• Hotels needed seamless booking experiences.
• Real estate required structured journeys for buyers and renters.
• Events & activities had to showcase everything happening in El Gouna.
• Dining, schools, healthcare, and shopping all had unique needs—some required bookings, others needed visibility, and many needed seamless inquiry systems.

This wasn’t just a website, it was an integrated digital experience that had to serve multiple audiences: visitors, residents, and investors alike.

Before designing a single page, we conducted in-depth meetings with key stakeholders.

We were aligning business objectives.

To create a truly conversion-driven platform, we needed to understand how each part of El Gouna operates and what users needed most.

Through research, workshops, and deep-dive interviews, we uncovered key priorities:

• One consistent brand identity across all business units
• Fast, intuitive navigation tailored to different user needs
• Seamless user experience connecting multiple services and products

With clear objectives in place, we moved into design and development. Our approach prioritized:

• User Experience (UX): A website navigation system that adapts to different user needs—whether they’re booking a hotel, searching for properties, or exploring events.
• Speed & Performance: Optimized for fast loading times, ensuring visitors don’t drop off before taking action.
• Conversion Optimization: Clear CTAs guiding users toward bookings, inquiries, and purchases, maximizing business outcomes.

But this was more than just a beautifully designed website.

A platform of this scale required powerful integrations:

• Hotel bookings had to sync in real time.
• Real estate listings needed dynamic updates.
• Event registrations had to be managed seamlessly.

Each system had to talk to each other. Each department needed access to track conversions and optimize user journeys.

This wasn’t just about having an online presence—it was about creating a growth engine for El Gouna’s businesses.

Months of strategy, web design, and web development led to a seamless digital experience for visitors, residents, and investors alike.

The new El Gouna website isn’t just a static online brochure. It’s a dynamic, user-friendly, and conversion-optimized platform that continues to evolve with new features and improvements.

At MitchDesigns, we don’t just build websites.

We craft digital experiences that drive real business results.

Is your business ready for a digital transformation that fuels growth? Let’s talk.

If your website feels outdated, loads slowly, has poor navigation, or fails to convert visitors into customers, it’s time for a website redesign.

By optimizing speed, simplifying navigation, refining user experience, and ensuring mobile-friendliness and accessibility.

A well-structured information architecture, dynamic filtering, and user segmentation ensure that each audience finds relevant content quickly.

The timeline varies based on complexity, but large-scale projects can take 3-6 months from strategy to launch.